Branding Pens:

The Reason Why:  A writing instrument  i.e. a pen is still today the most commonly used item, and similarly the best return on your investment with the lowest  Cost Per Impression (CPI).

What does this mean? Its quiet simple, branding your name on a writing instrument implicitly exposes your company’s name (brand) to a single user numerous times in a single day. Think about it … how many times a day do you pick up a pen to make a note? Now if you shared that pen with another person, your brand has further expanded its reach. The more time a person can see your name, the cheaper it has cost you, and the better chance of retaining your brand name. Refer to our ROI calculator to calculate your CPI on your previous marketing endeavor.

The next question you wish to address is aligning your name with a “house” brand or that of a recognized brand? What’s the difference, besides cost? Brand recognition into day’s competitive environment contributes towards differentiation.  By providing a superior writing instrument you have automatically raised the standard for your company and the recipient perception and expectation similarly. The benefit of utilizing a brand product assists your branding endeavors as you are aligning yourself with the said brand.

The Benefits:  There are numerous benefits to name a few :
1.    Cost efficient and effective method to enforce brand recognition.
2.    Everyone utilizes a pen. No exceptions!
3.    Wide array of options with a multitude of price points to accommodate all budgets
4.  Besides the obvious branding opportunity, on the executive options, personalization is now a feasible and effective differentiator.
5.    The lowest CPI in the industry.

Decorating Options:  Depending on the writing instrument of choice, an array of decoration options exists.
1.    A complete barrel imprint – 360 degrees.
2.    Screen Printing (one and multiple colors)
3.    Laser Etched (name, Initials or company logo)
4.    Engraved
5.    Digital Printing
6.    Die Struck Emblem

The Solution:   At Global Promotions, We Promote You! In the event you cannot find what you are looking for, or would like some ideas, reach out and ask us, by either calling us 877.60.Global (45622), emailing us or chatting online.